Muswellbrook is gearing up to host the fourth instalment of the Noisy Heeler Music Festival on October 20.
With a new year comes a new name for the festival, changing from the Bottom’s Up Festival title used in previous years.
Festival Organiser Joel Carter said the event had pivoted its focus, and this made a good time for a rebranding.
“In previous years, we’ve been focused on a beer and wine tasting festival, with lots of food trucks as well,” Mr Carter said.
“Last year we noticed a lot more people had just come for the music, and a lot of the food and drink services weren’t being fully utilised.”
The lineup includes Hockey Dad topping the bill, having recently played at various big festivals around the country, including Splendour In The Grass, on the back of their sophomore album.
Aussie rockers Waax will be joined by Bootleg Rascals and Gooch Palms, who just recorded a Like A Version with DZ Deathrays on Triple J, this month.
“There’s still food and bar services this year, but there’s more area for people to see the stage, and more of an open area in front of the stage for those that fancy a dance,” Mr Carter said.
“We’ve ensured that there’s something for everyone, and people of all ages will be able to enjoy the bands and artists on the lineup.”
The lineup is rounded out by Downsyde, Pat Capocci and Little Quirks, ensuring a full day and night of entertaining live music.
Muswellbrook Councillor Jacinta Ledlin said the shift in the direction of the festival was refreshing for the Hunter, which is home to many food and wine festivals already.
“It’s a great event to bring people to Muswellbrook and show off what the Upper Hunter has to offer,” Councillor Ledlin said.