The rise of the #GirlBoss

JESSICA WEST

The girl boss phenomenon is taking the world by storm as Brisbane becomes home to many entrepreneurial women, including Madison Bryers, the woman behind Winston Wolfe.

Madison Bryers, Brisbane girl boss and owner of fashion label Winston Wolfe, got her start in the industry after noticing a gap in the market for for affordable leather clothing.

“I could never find the pieces of clothing I was after in stores so I began designing and getting clothing produced in Bali exclusively for myself but people took a real interest in my designs and pieces so I created Winston Wolfe to share these designs,” she said.

However it hasn’t all been smooth sailing for Miss Bryers with with long overwhelming hours and the struggles of starting up a business.

Madison’s hard work has paid off with the launch of her winter collection on Brisbane’s lucrative James Street, travel she has to do and the satisfaction of getting to be her own boss.

WGEA reported a total of 14.2% of women making up chair positions, 23.6% of directorships and 15.4% of CEO’s it’s about time the girl boss took her place as the head of the boardroom.

Sophia Amoruso, an American entrepreneur who began her now widely popular online store ‘Nasty Gal’ as an eBay store selling vintage clothing.

Amoruso’s business was named one of the fastest growing companies and herself named one of the richest self made women in the world

“The #GIRLBOSS who is willing to do a job that is below her—and above—is the one who stands out. Above, you ask? Yes. Sometimes you’ll find an opportunity to step in when your boss is out, or just swamped, and show your worth. You’re as smart as she is, anyway, so figure it out as you go and make it look like child’s play. It’s that attitude, and behavior, that will get you ahead, ” Amoruso said in her book #GIRL BOSS.

With individuals such as Sophia Amoruso becoming more well know and releases information and glamourising the image of the girl boss it is creating a surge for much needed female presence with in the business industry.

“More and more women are starting businesses and it’s hard don’t get me wrong, but I have never done anything more rewarding or more empowering in my entire life,” Miss Bryers said.

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