JESS ROBERTSON
SuperMeat, an Indigogo funded organisation, claims to have developed a system for producing cultured one-hundred percent real, non GMO, meat without harming animals.
Today’s meat industry plays a major contribution to climate change, consuming large amounts of valuable resources such as energy and fresh water.
SuperMeat claims to provide an ethical, environmental and economic advantage for meat eaters around the world.
Professor Yaakov Nahmias, head of research and founder of SuperMeat, spoke about the science behind the technology.
“Our technology allows us to expand cells isolated from a small tissue biopsy taken without hurting the animals, we organise these cells into minuscule tissues and place them in a unique environment that is designed to perfectly mimic animal physiology, allowing those small tissues to organically grow into large muscles, essentially just like they do in nature,” Professor Nahmias said.
“We can place our meat growing machines in local supermarkets, in restaurants and even in your own home.”
Several online creators and specialists have taken to social media to express their excitement for the innovative new technology that could potentially take over the meat industry of today.
Liam, a Butcher at Coles, said that for many current non-cultured meat purchasers the fear of the unknown would play a key disadvantage in purchasing SuperMeat’s product as the technology and science would continue to be questioned.
Isabelle Harland, a vegan and animal rights activist, said that although the best possible outcome to end animal suffering was for people to stop consuming meat this could potentially be a step in the right direction.
“This company looks like it has the potential to become very rich and must already be if they have access to this technology, so it would be interesting to know how they would use the wealth and power in the future, considering many money fuelled companies are horrible,” Ms Harland said.
Victoria Moroney, pescatarian, said that as today’s society has access to more information regarding animal cruelty and health risks associated with the over indulgence of animal products, individuals consumption decisions are beginning to change.