ARIANA DEELEY
Brisbane’s Ferrari dealership has officially opened the doors to its new showroom to meet the growing demand of Queensland customers.
Positioned on the high profile corner of Breakfast Creek Road and Waterloo Street, the 550 square meter showroom is fully built to the new Ferrari International Corporate Identity standards.
Managing Director of Ferrari Brisbane, Martin Roller said this was a big investment on their behalf, however the Ferrari brand has been going from strength to strength in Australia, and in particular Queensland.
“Queensland has been the fastest growing region in Australia over the last 12 months with an increase in sales of 300% over the previous year,” Mr Roller said.
“It’s very understandable because if you look at the way property prices are, the economy has strengthened in both the gold coast and Brisbane.”
The launch of the showroom coincided with the unveiling of the new Ferrari 488GTB, which had over 20 Queensland pre orders prior to even being seen in the flesh.
“Such is the Ferrari brand and the fact that many of the clients have had Ferrari’s before, the fact that the car is faster, stronger, lighter, more beautiful, and cheaper than the predecessor has made it a no brainer for these people,” Mr Roller said.
However Mr Roller said there are only around 7000 cars manufactured each year, so the waiting list for the car will extend beyond two years.
“That’s just the nature of the situation, there’s more demand than supply.”
“This is a car that people will wait for but of course they all want the car tomorrow – it’s such a beautiful car.”
“We are personalizing, and individualizing every single car for our clients, so this is a great time where customers, they are buying an expensive car, a top end car, and they can build the car to their own bespoke requirements.”
The showroom is open Monday-Saturday, 9am-6pm, and Mr Roller welcomes readers to come in and check it out.
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